Cooper Canada - Expansion

Expansion

Following the July 5, 1972 acquisition of hockey stick and baseball bat maker Hespeler-St. Mary's Wood Specialties Ltd. from the Seagram family, the company expanded into the bat market, with Major League Baseball finally approving their bats on March 27, 1986. The bats gained popularity with such players as Tony Fernández, Buck Martínez, Tim Raines, Paul Molitor, Kelly Gruber, Jesse Barfield, Cecil Fielder, Joe Carter, and Hubie Brooks, and were the first Canadian-made bats used in major league play. The factory maxed out production capacity to gain 30% market share in baseball bat sales by 1988, remaining number two behind Louisville Slugger. A move of the production facilities in 1996 coincided with the decline of professional use of Cooper bats.

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Famous quotes containing the word expansion:

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