A conversion path is a type of landing page that segments respondents to online advertising and search campaigns. Conversion paths utilize user-directed segmentation, where a respondent is offered segmentation choices to make that act in their self-interest. After self-segmenting, users land on pages that deliver more tailored content and pitch.
Unlike a single landing page, a conversion path does not ask for a desired action, or a conversion, until a respondent has self-segmented.
Famous quotes containing the words conversion and/or path:
“The conversion of a savage to Christianity is the conversion of Christianity to savagery.”
—George Bernard Shaw (1856–1950)
“Childhood is an adventure both for children and for their parents. There should be freedom to explore and joy in discovery. The important discoveries for both parents and children seldom come at the points where the path is smooth and straight. It is the curves in that path to adventure that make the trip interesting and worthwhile.”
—Lawrence Kutner (20th century)