A conversion path is a type of landing page that segments respondents to online advertising and search campaigns. Conversion paths utilize user-directed segmentation, where a respondent is offered segmentation choices to make that act in their self-interest. After self-segmenting, users land on pages that deliver more tailored content and pitch.
Unlike a single landing page, a conversion path does not ask for a desired action, or a conversion, until a respondent has self-segmented.
Famous quotes containing the words conversion and/or path:
“The conversion of a savage to Christianity is the conversion of Christianity to savagery.”
—George Bernard Shaw (1856–1950)
“Examples are cited by soldiers, of men who have seen the cannon pointed, and the fire given to it, and who have stepped aside from he path of the ball. The terrors of the storm are chiefly confined to the parlour and the cabin.”
—Ralph Waldo Emerson (1803–1882)