A conversion path is a type of landing page that segments respondents to online advertising and search campaigns. Conversion paths utilize user-directed segmentation, where a respondent is offered segmentation choices to make that act in their self-interest. After self-segmenting, users land on pages that deliver more tailored content and pitch.
Unlike a single landing page, a conversion path does not ask for a desired action, or a conversion, until a respondent has self-segmented.
Famous quotes containing the words conversion and/or path:
“The conversion of a savage to Christianity is the conversion of Christianity to savagery.”
—George Bernard Shaw (1856–1950)
“The gray-eyed morn smiles on the frowning night,
Check’ring the eastern clouds with streaks of light,
And fleckled darkness like a drunkard reels
From forth day’s path and Titan’s fiery wheels.”
—William Shakespeare (1564–1616)