A conversion path is a type of landing page that segments respondents to online advertising and search campaigns. Conversion paths utilize user-directed segmentation, where a respondent is offered segmentation choices to make that act in their self-interest. After self-segmenting, users land on pages that deliver more tailored content and pitch.
Unlike a single landing page, a conversion path does not ask for a desired action, or a conversion, until a respondent has self-segmented.
Famous quotes containing the words conversion and/or path:
“The conversion of a savage to Christianity is the conversion of Christianity to savagery.”
—George Bernard Shaw (1856–1950)
“Today brings the sad, glad tidings that Mrs. Abraham Lincoln has passed from that darkness which had fallen upon her path through this life, out into the light and joy of that life toward which her vision has so long been strained.
Modern education is lethal to children.... We stuff them with mathematics, we pummel them with science, and we use them up before their time.”
—Honoré De Balzac (1799–1850)