A conversion path is a type of landing page that segments respondents to online advertising and search campaigns. Conversion paths utilize user-directed segmentation, where a respondent is offered segmentation choices to make that act in their self-interest. After self-segmenting, users land on pages that deliver more tailored content and pitch.
Unlike a single landing page, a conversion path does not ask for a desired action, or a conversion, until a respondent has self-segmented.
Famous quotes containing the words conversion and/or path:
“The conversion of a savage to Christianity is the conversion of Christianity to savagery.”
—George Bernard Shaw (1856–1950)
“Another danger is imminent: A contested result. And we have no such means for its decision as ought to be provided by law. This must be attended to hereafter.... If a contest comes now it may lead to a conflict of arms. I can only try to do my duty to my countrymen in that case. I shall let no personal ambition turn me from the path of duty. Bloodshed and civil war must be averted if possible. If forced to fight, I have no fears from lack of courage or firmness.”
—Rutherford Birchard Hayes (1822–1893)