A conversion path is a type of landing page that segments respondents to online advertising and search campaigns. Conversion paths utilize user-directed segmentation, where a respondent is offered segmentation choices to make that act in their self-interest. After self-segmenting, users land on pages that deliver more tailored content and pitch.
Unlike a single landing page, a conversion path does not ask for a desired action, or a conversion, until a respondent has self-segmented.
Famous quotes containing the words conversion and/or path:
“The conversion of a savage to Christianity is the conversion of Christianity to savagery.”
—George Bernard Shaw (1856–1950)
“Do not, as some ungracious pastors do,
Show me the steep and thorny way to heaven,
Whilst like a puffed and reckless libertine
Himself the primrose path of dalliance treads,
And recks not his own rede.”
—William Shakespeare (1564–1616)