Conversion Path

A conversion path is a type of landing page that segments respondents to online advertising and search campaigns. Conversion paths utilize user-directed segmentation, where a respondent is offered segmentation choices to make that act in their self-interest. After self-segmenting, users land on pages that deliver more tailored content and pitch.

Unlike a single landing page, a conversion path does not ask for a desired action, or a conversion, until a respondent has self-segmented.

Famous quotes containing the words conversion and/or path:

    The conversion of a savage to Christianity is the conversion of Christianity to savagery.
    George Bernard Shaw (1856–1950)

    Not once or twice in our rough island-story
    The path of booty was the way to glory.