A conversion path is a type of landing page that segments respondents to online advertising and search campaigns. Conversion paths utilize user-directed segmentation, where a respondent is offered segmentation choices to make that act in their self-interest. After self-segmenting, users land on pages that deliver more tailored content and pitch.
Unlike a single landing page, a conversion path does not ask for a desired action, or a conversion, until a respondent has self-segmented.
Famous quotes containing the words conversion and/or path:
“The conversion of a savage to Christianity is the conversion of Christianity to savagery.”
—George Bernard Shaw (1856–1950)
“Often on bare rocky carries the trail was so indistinct that I repeatedly lost it, but when I walked behind him I observed that he could keep it almost like a hound, and rarely hesitated, or, if he paused a moment on a bare rock, his eye immediately detected some sign which would have escaped me. Frequently we found no path at all at these places, and were to him unaccountably delayed. He would only say it was “ver strange.””
—Henry David Thoreau (1817–1862)