A conversion path is a type of landing page that segments respondents to online advertising and search campaigns. Conversion paths utilize user-directed segmentation, where a respondent is offered segmentation choices to make that act in their self-interest. After self-segmenting, users land on pages that deliver more tailored content and pitch.
Unlike a single landing page, a conversion path does not ask for a desired action, or a conversion, until a respondent has self-segmented.
Famous quotes containing the words conversion and/or path:
“The conversion of a savage to Christianity is the conversion of Christianity to savagery.”
—George Bernard Shaw (1856–1950)
“She’s in the house.
She’s at turn after turn.
She’s behind me.
She’s in front of me.
She’s in my bed.
She’s on path after path,
and I’m weak from want of her.
O heart,
there is no reality for me
other than she she
she she she she
in the whole of the reeling world.
And philosophers talk about Oneness.”
—Amaru (c. seventh century A.D.)