A conversion path is a type of landing page that segments respondents to online advertising and search campaigns. Conversion paths utilize user-directed segmentation, where a respondent is offered segmentation choices to make that act in their self-interest. After self-segmenting, users land on pages that deliver more tailored content and pitch.
Unlike a single landing page, a conversion path does not ask for a desired action, or a conversion, until a respondent has self-segmented.
Famous quotes containing the words conversion and/or path:
“The conversion of a savage to Christianity is the conversion of Christianity to savagery.”
—George Bernard Shaw (1856–1950)
“... my aim is now, as it has been for the past ten years, to make myself a true woman, one worthy of the name, and one who will unshrinkingly follow the path which God marks out, one whose aim is to do all of the good she can in the world and not be one of the delicate little dolls or the silly fools who make up the bulk of American women, slaves to society and fashion.”
—Ellen Henrietta Swallow Richards (1842–1911)