Causes
A special collection called "1Hund (red)", whereby 15% of the profits are used to support HIV/AIDS prevention, was released by the brand. One hundred artists from around the world were chosen to create designs for the collection as part of the (RED) campaign.
In 2012, Converse is listed as a partner in the (RED) campaign, together with other brands such as Nike, Girl, and Bugaboo. The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation").
Read more about this topic: Converse (shoe Company)