Continuity Announcers In The United Kingdom
In the United Kingdom, continuity announcers are people who are employed to introduce programmes on radio and television networks, to promote forthcoming programmes on the station, to cross-promote programmes on the broadcaster's other stations where applicable and, sometimes, to provide information relating to the programme just broadcast.
The six pre-digital terrestrial television channels in the UK (BBC One, BBC Two, ITV, Channel 4, S4C and Channel 5) make use of continuity announcers, and for most of the time, continuity announcements are presented live. Continuity announcers can also be found on digital and satellite channels, but most of these channels make use of pre-recorded announcements.
Read more about Continuity Announcers In The United Kingdom: BBC, ITV, Channel 4, S4C, Channel 5, Sky1
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—William Shakespeare (1564–1616)