Continental Baths - Closure

Closure

The Continental Baths lost much of its gay clientele by 1974. The reason for the decline in patronage was, as one gay New Yorker was quoted, "We finally got fed up with those silly-assed, campy shows. All those straight people in our bathhouse made us feel like we were part of the décor and that we were there for their amusement."

By the end of 1974, patronage was so low that Steve Ostrow had decided to discontinue the lounge acts. He focused, instead, on resurrecting his business by making the baths coed. He even advertised on WBLS, but to no avail. In the end, Ostrow closed the Continental Baths for good. The facility, however, was reopened in 1977 as a heterosexual swingers' club called Plato's Retreat. Plato's Retreat relocated to W. 34th St. in 1980 then was shut down by the city of New York at the height of the AIDS epidemic.