Content Theory explains why human needs change with time. Another theory that attempts to explain human behavior is Process theory. Content theory includes the work of David McClelland, Abraham Maslow and other psychologists as they attempted to explain why human needs change, but not how they change.
Content theories explain the specific factors that motivate people. In other words, they answer the question What drives behaviour? It is important to remember that the following are theories, none of which have been conclusively shown to be valid. Nonetheless, they are helpful in providing a contextual framework for dealing with individuals.
Read more about Content Theory: McGregor’s Theory X and Theory Y, ERG Theory, Herzberg’s Motivation-Hygiene Theory, McClelland’s Theory of Needs
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