Consumers' Research is a defunct non-profit organization established in 1929 by Stuart Chase and F.J. Schlink after the success of their book Your Money's Worth: a study in the waste of the Consumer's Dollar galvanized interest in testing products on behalf of consumers. It published a monthly magazine called Consumers' Research Bulletin. Staff from this organization protested and left to form Consumers Union in 1936. The magazine published by Consumers Union, now called Consumer Reports, gained popularity and market share over the Bulletin and supplanted its relevance.
Read more about Consumers' Research: History, Accomplishments, Legacy
Famous quotes containing the word research:
“One of the most important findings to come out of our research is that being where you want to be is good for you. We found a very strong correlation between preferring the role you are in and well-being. The homemaker who is at home because she likes that “job,” because it meets her own desires and needs, tends to feel good about her life. The woman at work who wants to be there also rates high in well-being.”
—Grace Baruch (20th century)