Consumers' Research is a defunct non-profit organization established in 1929 by Stuart Chase and F.J. Schlink after the success of their book Your Money's Worth: a study in the waste of the Consumer's Dollar galvanized interest in testing products on behalf of consumers. It published a monthly magazine called Consumers' Research Bulletin. Staff from this organization protested and left to form Consumers Union in 1936. The magazine published by Consumers Union, now called Consumer Reports, gained popularity and market share over the Bulletin and supplanted its relevance.
Read more about Consumers' Research: History, Accomplishments, Legacy
Famous quotes containing the word research:
“The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is “What does a woman want?” [Was will das Weib?]”
—Sigmund Freud (1856–1939)