Joint Versus Separate Evaluation
In some experimental demonstrations the conjoint option is evaluated separately from its basic option. In other words, one group of participants is asked to rank order the likelihood that Linda is a bank teller, a high school teacher, and several other options, and another group is asked to rank order whether Linda is a bank teller and active in the feminist movement versus the same set of options (without Linda is a bankteller as an option). In this type of demonstration different groups of subjects rank order Linda as a bank teller and active in the feminist movement more highly than Linda as a bank teller.
Separate evaluation experiments preceded the earliest joint evaluation experiments, and Kahneman and Tversky were surprised when the effect was still observed under joint evaluation.
In separate evaluation the term conjunction effect may be preferred.
Read more about this topic: Conjunction Fallacy
Famous quotes containing the words joint, separate and/or evaluation:
“I learned from the git-go in the joint to get in touch with the soft, nurturing side of myself, the feminine side.”
—Wesley Strick, U.S. screenwriter, and Martin Scorsese. Max Cady (Robert DeNiro)
“Being in a family is like being in a play. Each birth order position is like a different part in a play, with distinct and separate characteristics for each part. Therefore, if one sibling has already filled a part, such as the good child, other siblings may feel they have to find other parts to play, such as rebellious child, academic child, athletic child, social child, and so on.”
—Jane Nelson (20th century)
“Evaluation is creation: hear it, you creators! Evaluating is itself the most valuable treasure of all that we value. It is only through evaluation that value exists: and without evaluation the nut of existence would be hollow. Hear it, you creators!”
—Friedrich Nietzsche (1844–1900)