2. Differentiation Strategy
The goal of differentiation Strategy, is to provide products that are different and offer more/different features than the competitors. An example is Southwest Airlines, has differentiated itself from the airline industry through its low cost and express service features.
Read more about this topic: Competitive Advantage
Famous quotes containing the word strategy:
“Our strategy in going after this army is very simple. First we are going to cut it off, and then we are going to kill it.”
—Colin Powell (b. 1937)