Phaseout of Label By EMI and Trade Mark Transfer
EMI decided to reserve the HMV label for classical repertoire and had transferred HMV's remaining pop acts to Columbia by 1967. EMI replaced the Columbia label with the eponymous EMI Records in January 1973. It sold its remaining interest in the Columbia name in 1990 to Sony Music Entertainment (formerly CBS Records), who already owned Columbia Records in the U.S. and Canada. The formal reassignment of British registered trade marks, including the "magic notes" logo, from EMI took place in 1993.
Today, Sony Music prefers using the "walking eye" logo (previously used by the old CBS Records and based on the Columbia Records logo introduced in the US and Canada in 1955) for the Columbia Records trade mark in the UK and elsewhere. However, the "magic notes" logo is occasionally used, usually to give a 'retro' feel (such as the 2008 MGMT singles that use the "magic notes" on the vinyl labels but the "walking eye" on the covers).
The Columbia name was still on some EMI releases between 1972 and 1990 (such as Baltimora's "Tarzan Boy" in 1985 and the 1987 Kiki Dee album Angel Eyes), but it had ceased acting as a fully functioning label.
In Australia, EMI continued using the Columbia label throughout the 1970s, but added the EMI Records label in 1973.
Read more about this topic: Columbia Graphophone Company
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