Promotion
To promote the movie in the United States, Raven-Symoné appeared on WWE WrestleMania XXIV, Chelsea Lately, MTV's TRL, Live with Regis and Kelly, The View, BET's 106 & Park,The Cheetah girls and The Oprah Winfrey Show. The theme song of the movie was "Double Dutch Bus", sung by Raven-Symoné. The music video for the song appeared on Disney Channel and was included in her self-titled album. The music video included scenes from the movie. Disney Channel TV spots were aired promoting the film in the United States.
The first trailer appeared alongside Mr. Magorium's Wonder Emporium and Enchanted.
Advertising for the film used the tagline "They just can't get there fast enough."
The film did not receive a cinema release in Australia. Although promotions for the film aired on Disney Channel Australia, a confirmed date for the movie to begin screening in theatres was never given. The film was released direct-to-DVD instead.
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Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)