Competitive Concerns
Much competition in the airline industry revolves around ticket sales (also known as "seat booking") strategies (revenue management, variable pricing, and geo-marketing). Most passengers have a preference for flights that provide a direct connection. Code sharing achieves this. Criticism has been leveled against code sharing by consumer organizations and national departments of trade since it is claimed it is confusing and not transparent to passengers.
Read more about this topic: Codeshare Agreement
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