Cocoa Via - Brand History

Brand History

In 2003, the CocoaVia brand was first launched by Mars Chocolate. It was the first functional food launched by Mars, Incorporated. CocoaVia featured a line of dark chocolate bars and chews that contained cocoa flavanols and plant sterols. After the initial launch, the brand expanded its product line, introducing a range of products including milk chocolate, granola bars, chocolate covered almonds, and ready to drink beverages.

In 2009, Mars Chocolate discontinued the original line of CocoaVia. Also in 2009, Mars Botanical launched CirkuHealth, a cocoa extract-based dietary supplement. This was the first supplement launched by Mars, Incorporated and it featured cocoa extract that delivered cocoa flavanols.

In 2010, Mars Botanical launched two new products - CocoaVia and Cirku. Both were powdered cocoa extract supplements. CocoaVia came in sweetened and unsweetened dark chocolate flavors. These products had originally been launched under the brand CirkuHealth but were rebranded as CocoaVia. The Cirku brand offered a line of fruit flavored cocoa extract supplements and came in four varieties.

In 2012, the CocoaVia package graphics were redesigned. As part of the package graphics change, the Cirku flavored cocoa extract supplements were rebranded under the CocoaVia brand name.

The U.S. CocoaVia web site is used to sell CocoaVia supplements. The product is also sold in retail stores.