Sponsorship
The Cobra Group (and founder Chris Niarchos) have sponsored various types of motorsports drivers since 2003. Chris Niarchos, through the Cobra Group, partnered with Andrew Kirkaldy in 2006 to the form the British racing team then known as "AKA Cobra". This partnership led to the formation of CRS Racing in 2007.
Read more about this topic: Cobra Group (company)