The Company
Initially trading as The American Telegraph Line of Coaches the company was established in 1853 by four Americans (Freeman Cobb, John Murray Peck, James Swanton and John Lamber), but only rose to prominence when bought by James Rutherford and a consortium of nine other partners in 1861. Rutherford's partners included Alexander William Robertson, John Wagner, Walter Russell Hall, William Franklin Whitney and Walter Bradley. Rutherford re-organised and extended the Victorian services and although winning a monopoly on major mail contracts, he found the advancing railways fast making Cobb & Co's Victorian routes redundant.
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