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CNN debuted its news website CNN.com (initially an experiment known as CNN Interactive) on August 30, 1995. The site attracted growing interest over its first decade and is now one of the most popular news websites in the world. The widespread growth of blogs, social media and user-generated content have influenced the site, and blogs in particular have focused CNN's previously scattershot online offerings, most noticeably in the development and launch of CNN Pipeline in late 2005.

In April 2009, CNN.com ranked third place among online global news sites in unique users in the U.S. according to Nielsen/NetRatings; with an increase of 11% over the previous year.

CNN Pipeline was the name of a paid subscription service, its corresponding website, and a content delivery client that provided streams of live video from up to four sources (or "pipes"), on-demand access to CNN stories and reports, and optional pop-up "news alerts" to computer users. The installable client was available to users of PCs running Microsoft Windows. There was also a browser-based "web client" that did not require installation. In July 2007 the service was discontinued and replaced with a free streaming service.

The now-defunct topical news-program Judy Woodruff's Inside Politics was the first CNN program to feature a round-up of blogs in 2005. Blog coverage was expanded when Inside Politics was folded into The Situation Room. In 2006 CNN launched CNN Exchange and CNN iReport, initiatives designed to further introduce and centralize the impact of everything from blogging to citizen journalism within the CNN brand. CNN iReport which features user-submitted photos and video, has achieved considerable traction, with increasingly professional-looking reports filed by amateur journalists, many still in high school or college. The iReport gained more prominence when observers of the Virginia Tech Shootings sent-in first hand photos of what was going during the shootings.

As of early 2008, CNN maintains a free live broadcast. CNN International is broadcast live, as part of the RealNetworks SuperPass subscription outside US. CNN also offers several RSS feeds and podcasts.

On April 18, 2008 CNN.com was targeted by Chinese hackers in retaliation for the channel's coverage on the 2008 Tibetan unrest. CNN reported that they took preventative measures after news broke of the impending attack.

The company was honored at the 2008 Technology & Engineering Emmy Awards for development and implementation of an integrated and portable IP-based live, edit and store-and-forward digital newsgathering system.

On October 24, 2009 CNN launched a new version of their CNN.com website, revamping it adding a new "sign up" option where users may create their own user name, a new "CNN Pulse" (beta) feature along with a new red color theme. However, most of the news archived on the website has been deleted.

CNN also has a channel in the popular video-sharing site YouTube, but its videos can only be viewed in the United States, a source of criticism among YouTube users worldwide.

In April 2010, CNN announced via Twitter its upcoming food blog called "Eatocracy," in which it will "cover all news related to food – from recalls to health issues to culture."

CNN had an internet relay chat (IRC) network at chat.cnn.com. CNN placed a live chat with Benjamin Netanyahu on the network in 1998.

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