CM Punk - Gimmick

Gimmick

Punk has adopted his real-life following of the straight edge movement as his professional wrestling gimmick, but the gimmick uses different elements of Punk's personality and the beliefs of the straight edge movement depending on his alignment. While portraying a crowd favorite, the gimmick tends to be that of Punk's normal personality, largely indifferent to others who drink alcohol, smoke tobacco, partake in recreational drug use or have promiscuous sexual behavior, but emphasizing the social discipline involved with abstinence. Conversely, his villainous personality tends to be that of one who is hardline or militant straight edge, exemplifying the elitist attitudes and superiority complexes—defined by Punk's common mantra during villainous-themed promos that, because he is straight edge, he is "better than you". Punk performs the straight edge symbol of crossing his arms in an X formation while having the letter X written on the back of his hands, usually drawn on his wrist tape.

Originally, the initials CM in his ring name represented the phrase "Chick Magnet", the name of the tag team he was in as a backyard wrestler. Punk, however, later changed CM into an orphan initialism, declaring that it has no meaning, though when asked since he has taken to making up meanings that fit the initials, going so far as to make up long stories to explain the origins that do not match the actual origin story at all. Since beginning this practice, Punk has stated CM stands for "Cookie Monster", "Cookie Master", "Crooked Moonsault", "Chuck Mosley", "Charles Montgomery", "Charles Manson", "Crazy Mariachi", "Chicago Made", among others.

An integral part of Punk's gimmick are the numerous tattoos that adorn his body, some of which have come to become symbols associated with Punk, as well as mantras and declarations that have been integrated into his gimmick. The tattoos as a whole, due to their large quantity and variety, have also become an attribute identifiable to Punk. The most important of the individual tattoos in Punk's character, whether through association, symbol, or mantra, are:

• A Pepsi Globe logo on his left shoulder that inspired the names of two of his signature moves. It also became a symbol of Punk himself, who wore the logo on his ring gear in the independent circuit, as well as a slightly modified Pepsi logo being used as part of his TitanTron entrance video. Punk, a keen Pepsi drinker, chose to receive a Pepsi tattoo to emphasize his straight edge beliefs. The tattoo is also a reference to former Minor Threat guitarist Brian Baker, who had a Coca-Cola tattoo and explained this by saying "I like Coca-Cola". When people inquire about Punk's Pepsi tattoo, he often replies "I like Pepsi" in a similar fashion.
• The words "Straight Edge" are spelled out on Punk's stomach. This is one of his oldest tattoos; he has referred to it as his identity.
• A sleeve tattoo on his left arm that reads "luck is for losers" and features numerous good luck symbols, including a rabbit's foot, four-leaf clover and a horseshoe. The tattoo also features four ace playing cards as a tribute to trainer Ace Steel.
• A tattoo on the back of his left hand reading "No gimmicks needed", a tribute to deceased wrestler Chris Candido.
• A tattoo across his knuckles with the words "DRUG FREE" ("DRUG" on his right knuckles and "FREE" on his left).
• A tattoo of his little sister's jersey number (31) behind his left ear surrounded by stars, each of which also representing his siblings as a way to bond away from home.
• A tattoo on his right shoulder of the Cobra Command logo, G.I. Joe's enemy. Punk is well-known for his love of comic books, considering them along with jazz and professional wrestling as three of the original arts that America has given to the world.
• A tattoo of a rose on his left wrist.
• A tattoo on his knuckles, below the drug free tattoo, that reads "romance" when his fingers are intertwined with an arrowed heart on his left pinkie at the end.

Punk's character and gimmick have been parodied by the wrestling federation Chikara who used a mascot character CP Munk, the straight edge chipmunk. The character includes references to Punk, such as X-marked wrist tape, a Pepsi logo on the costume's left shoulder, and a high-pitch version of Punk's best-known independent circuit theme song "Miseria Cantare – The Beginning", by the band AFI. On his website, Punk has said about the character CP Munk, and the people behind it:

Punk's entrance was emulated by Australian darts player Paul Nicholson during the 2011 World Matchplay and the 2011 PDC World Darts Championship.