Music Videos
Three promotional videos were recorded for the single. The original version, featuring a little girl in punk garb leading three business suit-clad men in the destruction of various musical instruments, was directed by Zbigniew Rybczyński. According to an interview with the band, "The male members of the band were slightly disturbed that they were made to come off as Huey Lewis and the News," Paul Morley said in an interview at the time, "so one of the reasons we tend to hide behind masks or not appear at all is because it opens up more possibilities how Art of Noise can be presented. Sometimes you had video art directors get excited about how they were going to present Art of Noise, and in that particular case, he interpreted it as a strange young girl with Huey Lewis & The News. Half of it was fun and half of it was slightly sad."
"I thought it was a fun video," Anne Dudley said, "but some people thought it was unnecessarily violent. It was banned in New Zealand as encouraging violence towards children. Nothing could have been further from our minds." The video later won the MTV Video Music Awards for Most Experimental Video and the Best Editing in 1985.
A second video version, composed almost entirely of surreal animation, aired in the UK, directed by Matt Forrest, with some clips from the original version.
A third video version, mostly the second video version, included various shots of the band in-studio. ZTT Records have made all of these videos viewable on YouTube.
The video was parodied in the season 3 episode of The Venture Bros., "What Goes Down Must Come Up".
Read more about this topic: Close (to The Edit)
Famous quotes containing the words music and/or videos:
“Nearly all the bands are mustered out of service; ours therefore is a novelty. We marched a few miles yesterday on a road where troops have not before marched. It was funny to see the children. I saw our boys running after the music in many a group of clean, bright-looking, excited little fellows.”
—Rutherford Birchard Hayes (1822–1893)
“Ambivalence reaches the level of schizophrenia in our treatment of violence among the young. Parents do not encourage violence, but neither do they take up arms against the industries which encourage it. Parents hide their eyes from the books and comics, slasher films, videos and lyrics which form the texture of an adolescent culture. While all successful societies have inhibited instinct, ours encourages it. Or at least we profess ourselves powerless to interfere with it.”
—C. John Sommerville (20th century)