Purpose
The clock is one of several projects through which the foundation intends to promote long-term thinking. In the words of Stewart Brand, a founding board member of the foundation, "Such a clock, if sufficiently impressive and well-engineered, would embody deep time for people. It should be charismatic to visit, interesting to think about, and famous enough to become iconic in the public discourse. Ideally, it would do for thinking about time what the photographs of Earth from space have done for thinking about the environment. Such icons reframe the way people think."
Read more about this topic: Clock Of The Long Now
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