Citizens' Media
“Various media technologies provide different ways of 'communicating' both in the kinds of information they present and in the ways we experience it”. Clemencia Rodriguez recognises a universal cultural change within the mediascape whereby media users have become media producers. She defines citizens' media as a concept 'that implies a collective embracing of new media and interaction, in a way that contests social codes, legitimised identities and institutionalised social relations, through a means of empowering the community'. Moving away from the original concept of media whereby “communication is sent from one place and received in many places by a large audience”, Citizens’ media’ encourages a two-way media process, reflecting participatory democracy and greater media access through networking, and broadcasting from citizen to citizen.
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“The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.”
—Pope John Paul II (b. 1920)