Classmates.com - Users and Ranking Among Other Social Networking Sites

Users and Ranking Among Other Social Networking Sites

As of November 2010, Classmates was not among the top 10 social networking websites and forums, as measured by Hitwise.

The only time Classmates appeared on Hitwise's top 10 list of social networking websites was June 2009, when it appeared tenth with 0.45% market share.

In early 2008, Nielsen Online had ranked Classmates as number three in unique monthly visitors (U.S. home, work) among social networking sites. As of June 30, 2008, Classmates Media had more than 50 million members, but only 3.8 million pay subscribers.

In 2006, television program The View mentioned Classmates.com as having more than 40 million members in the United States and Canada.

According to the Online Publishers Association Paid Content U.S. Market Spending Report, Classmates.com was Number 4 among the Top 25 Web Destinations Ranked by Consumer Content Revenue in both 2002 and 2003 (the last years that individual site rankings were broken out). As more users move to Facebook, the site has fallen in popularity. Alexa.com shows Classmates.com to be the 4,211 most visited website on March 12, 2011, falling from the top 1,000 as recently as January 2010. Classmates.com was one of the first social networks, however its habit of continuously dunning customers for small fees prevented it from reaching the scale and popularity of later social sites.