Backers
Despite their unpopular reputation, Claria Corporation had received backing from major venture capital firms, including Greylock, Technology Crossover Ventures, and U.S. Venture Partners. Andy Bechtolsheim was an early investor. They filed for a $150 million IPO in April 2004, stating income of $35 million on revenues of $90 million in 2003. Investors were concerned that its practices might be illegal, at least in Utah at the time. Another concern was that most revenue came from one partner: Yahoo Overture. Claria withdrew the filing in August 2004.
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