Cinnamoroll - Reception

Reception

Cinnamoroll is the second most popular Sanrio character franchise next to Hello Kitty, somehow not what Sanrio had expected in such a short time. The popularity of Cinnamoroll and minor characters kicked off in 2005 to a kind of "spinoff" called The Cinnamoangels which features Cinnamoroll's friend Mocha, Chiffon and Azuki! He was also featured in a music video with the Japanese pop group Scandal. In 2011, Cinnamoroll got his own blog on the Japanese blogging and social networking website Ameba. In 2012, Cinnamoroll celebrated his 10th anniversary. To celebrate Cinnamoroll's 10th Anniversary an airport in Japan called Haneda Airport is having a Cinnamoroll showcase showing fan taken photos and some original Cinnamoroll pictures. Cinnamoroll also made appearances in the 2006 stop-motion DVD series Hello Kitty Stump Village and a 2008 CGI animated kids show called The Adventures of Hello Kitty & Friends.

In June 2012, Sanrio teamed up with MasatakaP to create an animated video coinciding the character's 10th Anniversary using the MikuMikuDance software. The video is handled by MastakaP for the animation while Intetsu, the Bassist of the band Ayabie handles the music. A downloadable version of Cinnamon for use with MikuMikuDance software is available by Sanrio until August 31, 2012. In October 2012, OSTER project announces an album called "Cinnamon Trip!!", which will be released in Japan on December 12, 2012.

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