Cinema One - History

History

Launched on May 20, 2001, Cinema One is a 24-hour Filipino movie channel created for lovers of Tagalog movies, with titles ranging from classics to recent blockbusters and award-winning films. Its film inventory covers all genres from romance, drama, comedy, action, horror and fantasy films produced by the country’s top movie outfits. Local productions such as Inside The Cinema with Boy Abunda and the weekly Cinemanews are also shown to cater to viewers’ craving for Philippine showbiz updates and celebrity profiles.

The channel started in June 12, 1994 when i-Channel merged with Classic 21 to form Sky 1, which was launched with morning schedules containing public affairs, business and mostly Filipino movies. Seeing audience growth in the movies being shown, in 1998, Sky 1 became Pinoy Blockbuster Channel wherein programming was reformatted to show series of movies produced by local productions. Supported by its large and growing avid viewers, on May 20, 2001 Pinoy Blockbuster Channel became Cinema One, this time showing not only local movies but foreign films as well.

As Cinema One, the channel grew its subscriber base and immediately gained acceptance. For the past 10 years, it has stayed in the No. 1 spot as the most watched cable channel in the country dominating all other foreign and local cable channels. As the country's number one cable channel, Cinema One airs all the movies popular and award-winning movies from the library of Star Cinema, Regal Entertainment, Viva Films, Seiko Films, RVQ, FPJ, LVN and others. In 2005, the channel ventured into original digital movie productions under its annual Cinema One Originals project to showcase the talents and diverse voices of the local independent cinema. Cinema One Originals has produced award-winning titles such as Confessional, Huling Balyan ng Buhi, Rome & Juliet, Tambolista, Yanggaw, Sa North Diversion Road, Imburnal, Dose, Altar and others.

As part of ABS-CBN’s global marketing strategy, Cinema One Global was launched last May 2004, to reach out and give quality entertainment to the Filipino communities in North America, the Middle East, Europe, and Asia-Pacific.

The new face of Cinema One with the tagline, “Ang Buhay Natin, Parang Sine”, reinforces its affinity with the movie-loving audience who tune in to experience larger than life entertainment on the small screen.

On October 16, 2011 Nationwide will reemerge with a new logo in rainbow chrome as Cinema One and Cinema One Globals new network showcasing TV Classics Current TV Dramas and Movies.

In August 2011, the new logo with rainbow chrome became the new logo for the new network.