Release
In a campaign to boost ticket sales after the film's disappointing opening, AMC Theatres advertised on June 24, 2005 that in 30 markets (about 150 theaters nationwide), it would offer a refund to any ticket-buyer dissatisfied with the film. The advertisement, published in The New York Times and other papers and on internet film sites, read, "AMC believes Cinderella Man is one of the finest motion pictures of the year! We believe so strongly that you'll enjoy Cinderella Man we're offering a Money Back Guarantee." The promotion moderately increased box office revenue for a short period, while at least 50 patrons demanded refunds. Following suit, Cinemark Theatres also offered a money-back guarantee in 25 markets that did not compete with AMC Theaters. AMC had last employed such a strategy (in limited markets) for the 1988 release of Mystic Pizza, while 20th Century Fox had unsuccessfully tried a similar ploy for its 1994 remake of Miracle on 34th Street.
Read more about this topic: Cinderella Man
Famous quotes containing the word release:
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