Release
In a campaign to boost ticket sales after the film's disappointing opening, AMC Theatres advertised on June 24, 2005 that in 30 markets (about 150 theaters nationwide), it would offer a refund to any ticket-buyer dissatisfied with the film. The advertisement, published in The New York Times and other papers and on internet film sites, read, "AMC believes Cinderella Man is one of the finest motion pictures of the year! We believe so strongly that you'll enjoy Cinderella Man we're offering a Money Back Guarantee." The promotion moderately increased box office revenue for a short period, while at least 50 patrons demanded refunds. Following suit, Cinemark Theatres also offered a money-back guarantee in 25 markets that did not compete with AMC Theaters. AMC had last employed such a strategy (in limited markets) for the 1988 release of Mystic Pizza, while 20th Century Fox had unsuccessfully tried a similar ploy for its 1994 remake of Miracle on 34th Street.
Read more about this topic: Cinderella Man
Famous quotes containing the word release:
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)
“The steel decks rock with the lightning shock, and shake with the
great recoil,
And the sea grows red with the blood of the dead and reaches for his spoil—
But not till the foe has gone below or turns his prow and runs,
Shall the voice of peace bring sweet release to the men behind the
guns!”
—John Jerome Rooney (1866–1934)
“As nature requires whirlwinds and cyclones to release its excessive force in a violent revolt against its own existence, so the spirit requires a demonic human being from time to time whose excessive strength rebels against the community of thought and the monotony of morality ... only by looking at those beyond its limits does humanity come to know its own utmost limits.”
—Stefan Zweig (18811942)