Cinderella (1950 Film) - Reception

Reception

The profits from the film's release, with the additional profits from record sales, music publishing, publications and other merchandise gave Disney the cash flow to finance a slate of productions (animated and live action), establish his own distribution company, enter television production and begin building Disneyland during the decade.

Walt Disney had not had a huge hit since Snow White and the Seven Dwarfs. The production of this film was regarded as a major gamble on his part. At a cost of nearly $3 million, Disney insiders claimed that if Cinderella failed at the box office, then the Disney studio would have closed (given that the studio was already heavily in debt). The film was a huge box office success and allowed Disney to carry on producing films throughout the 1950s. It was the 5th most popular movie at the British box office in 1951.

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