Cincinnati has many nicknames, including Cincy, "The Queen City," "The Queen of the West," "The Blue Chip City," and "The City of Seven Hills," These are more typically associated with professional, academic, and public relations references to the city, including restaurant names such as Blue Chip Cookies, and are not commonly used by locals in casual conversation.
Newer nicknames such as "The 'Nati" and "The Nasty Nati" are emerging and are attempted to be used in different cultural contexts such as the "hip-hop" scene and more casual settings. For example, a local litter-prevention campaign uses the slogan "Don’t Trash the 'Nati."
Some, particularly those of older generations, still use a regional pronunciation of the city's name where the final vowel ("I") is short as opposed to long. Phonetically, this variation would be spelled instead of the generally accepted . This has seen less usage in recent years.
The nickname, "The City of Seven Hills," is not now a literal description of the city, as there are many more than seven hills in modern Cincinnati. When the city was younger and smaller, the June 1853 edition of the West American Review, "Article III--Cincinnati: Its Relations to the West and South" described and named seven specific hills. The hills form a crescent around the city: Mount Adams, Walnut Hills, Mount Auburn, Vine Street Hill, College Hill, Fairmont (now rendered Fairmount), and Mount Harrison (now known as Price Hill). The name refers to ancient Rome that is reputed to be built on seven hills.