CHUM-FM - Contests

Contests

CHUM-FM airs numerous contests throughout the year. Some of the popular ones are Beat the Bank and Breakfast in Barbados. In Beat the Bank, which runs from March to May, and again from August to October, the station lets the 25th caller play and the objective of the game is to win as much money as possible with some risks of losing all of it. The player has to decide whether to move on to another "vault" or to stop and take the amount inside the vault. The more vaults opened, the risks of losing all of the money is higher, but the money inside the vault increases. Vault 1 usually starts around $200 to $1000 and depending on how much vaults are opened, the value usually increases by $300 to $10,000 from each vault. CHUM-FM is known to give the most money, ($500,000 as the jackpot), compared to other Bell Media radio stations, like Kool 101.5, who gives a maximum of $50,000 dollars CND. Rival station CHFI has a contest similar to Beat the Bank known as "The Big Bag of Cash."

In Breakfast in Barbados (which is the station's longest running contest, starting in 1986), the station will take callers from caller 25 to caller 30 to qualify for the draw to go on the trip. Winners will get an all-inclusive trip to Barbados and it is usually joined by popular artists like Michael Bublé in 2007, Kelly Clarkson in 2009, and the Barenaked Ladies in 2010.