Reception
The idea of putting a Maserati body with a Chrysler engine was viewed by some as taking the worst from each partner. The automotive press was critical of the Chrysler TC, observing its similarity to the Chrysler LeBaron GTS convertible that cost much less. Lee Iacocca was a proponent of the new model "to change the way the world looked at Chrysler" and to create a new image for the automaker. It was expected to achieve annual sales between 5,000 to 10,000 units.
Read more about this topic: Chrysler TC By Maserati
Famous quotes containing the word reception:
“He’s leaving Germany by special request of the Nazi government. First he sends a dispatch about Danzig and how 10,000 German tourists are pouring into the city every day with butterfly nets in their hands and submachine guns in their knapsacks. They warn him right then. What does he do next? Goes to a reception at von Ribbentropf’s and keeps yelling for gefilte fish!”
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