Reception
The idea of putting a Maserati body with a Chrysler engine was viewed by some as taking the worst from each partner. The automotive press was critical of the Chrysler TC, observing its similarity to the Chrysler LeBaron GTS convertible that cost much less. Lee Iacocca was a proponent of the new model "to change the way the world looked at Chrysler" and to create a new image for the automaker. It was expected to achieve annual sales between 5,000 to 10,000 units.
Read more about this topic: Chrysler TC By Maserati
Famous quotes containing the word reception:
“Satire is a sort of glass, wherein beholders do generally discover everybody’s face but their own; which is the chief reason for that kind of reception it meets in the world, and that so very few are offended with it.”
—Jonathan Swift (1667–1745)
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