The Chrysler R platform, introduced for 1979, was essentially a slightly modernized version of Chrysler's 1971-78 intermediate B platform, which had its roots in the company's downsized 1962 full-size models. It was a response to the downsized 1977 Chevrolet Caprice and Ford LTD, but proved uncompetitive against the two completely redesigned and more efficient platforms. The short-lived rear wheel drive R platform was used for four models.
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Famous quotes containing the word platform:
“Do you know I believe that [William Jennings] Bryan will force his nomination on the Democrats again. I believe he will either do this by advocating Prohibition, or else he will run on a Prohibition platform independent of the Democrats. But you will see that the year before the election he will organize a mammoth lecture tour and will make Prohibition the leading note of every address.”
—William Howard Taft (1857–1930)