The Chrysler R platform, introduced for 1979, was essentially a slightly modernized version of Chrysler's 1971-78 intermediate B platform, which had its roots in the company's downsized 1962 full-size models. It was a response to the downsized 1977 Chevrolet Caprice and Ford LTD, but proved uncompetitive against the two completely redesigned and more efficient platforms. The short-lived rear wheel drive R platform was used for four models.
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“I have never yet spoken from a public platform about women in industry that someone has not said, “But things are far better than they used to be.” I confess to impatience with persons who are satisfied with a dangerously slow tempo of progress for half of society in an age which requires a much faster tempo than in the days that “used to be.” Let us use what might be instead of what has been as our yardstick!”
—Mary Barnett Gilson (1877–?)