Formation
In the 1960s, Chrysler sought to become a world producer of automobiles. The company had never had much success outside North America, contrasting with Ford's worldwide reach and General Motors' success with Opel, Vauxhall, Holden and Bedford. In 1967, Chrysler succeeded in purchasing the Rootes Group of the United Kingdom, Simca of France (in which they already had a substantial stake since 1958), and Barreiros of Spain.
Read more about this topic: Chrysler Europe
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