Articles About Chris Locke
- A Lesson from the Ancients, Wired Magazine, March 2000
- Get Personal to Market on Web, USA Today, December 2001
- From One-Way Marketing to Cyber Dialogue - Business Week, April 2000
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“There are several natural phenomena which I shall have to have explained to me before I can keep on going as a resident member of the human race. One is the metamorphosis which hats and suits undergo exactly one week after their purchase, whereby they are changed from smart, intensely becoming articles of apparel into something children use when they want to “dress up like daddy.””
—Robert Benchley (1889–1945)
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—John Locke (1632–1704)