Superman Tags
In June 2006, the Christopher & Dana Reeve Foundation launched a campaign to raise public awareness of the Reeve Foundation and its mission by selling Superman Tags. The dogtags feature the Superman S-Shield logo and the foundation's motto, "Go Forward." Because all proceeds from the sale of the tags support the Foundation's work in finding treatments and cures for paralysis, Warner Bros. allowed the Foundation to use the Superman logo royalty-free. The Reeve Foundation hoped to achieve the same level of success and popularity that the Lance Armstrong Foundation has enjoyed with the LIVESTRONG wristband. Celebrities who have been "tagged" include Brandon Routh, who starred as Superman in Superman Returns; Kate Bosworth, who played Lois Lane in Superman Returns; Dean Cain, who played Superman in Lois and Clark: The New Adventures of Superman; Erica Durance, who plays Lois Lane on Smallville; David Boreanaz; Robin Williams; and Ray Romano.
Read more about this topic: Christopher And Dana Reeve Foundation
Famous quotes containing the words superman and/or tags:
“The superman is the meaning of the earth. Let your will say: the superman is to be the meaning of the earth! I beseech you, my brothers, be true to the earth, and do not believe those who speak to you of otherworldly hopes! They are poisoners, whether they know it or not.”
—Friedrich Nietzsche (1844–1900)
“Worry and brown desk
Stain it by infusion. There aren’t enough tags at the end,
And the grove is blind, blossoming, but we are too porous to hear it.”
—John Ashbery (b. 1927)