Christmas Card - History

History

The first Christmas cards were illustrated by John Callcott Horsley in London on the 1st of May 1843. The picture, of a family with a small child drinking wine together, proved controversial, but the idea was shrewd: Cole had helped introduce the Penny Post three years earlier. Two batches totaling 2,050 cards were printed and sold that year for a shilling each.

Early English cards rarely showed winter or religious themes, instead favoring flowers, fairies and other fanciful designs that reminded the recipient of the approach of spring. Humorous and sentimental images of children and animals were popular, as were increasingly elaborate shapes, decorations and materials. In 1875 Louis Prang became the first printer to offer cards in America, though the popularity of his cards led to cheap imitations that eventually drove him from the market. The advent of the postcard spelled the end for elaborate Victorian-style cards, but by the 1920s, cards with envelopes had returned.

The production of Christmas cards was, throughout the 20th century, a profitable business for many stationery manufacturers, with the design of cards continually evolving with changing tastes and printing techniques. The World Wars brought cards with patriotic themes. Idiosyncratic "studio cards" with cartoon illustrations and sometimes risque humor caught on in the 1950s. Nostalgic, sentimental, and religious images have continued in popularity, and, in the 21st century, reproductions of Victorian and Edwardian cards are easy to obtain. Modern Christmas cards can be bought individually but are also sold in packs of the same or varied designs. In recent decades changes in technology may be responsible for the decline of the Christmas card. The estimated number of cards received by American households dropped from 29 in 1987 to 20 in 2004. Email and telephones allow for more frequent contact and are easier for generations raised without handwritten letters - especially given the availability of websites offering free email Christmas cards. Despite the decline, 1.9 billion cards were sent in the U.S. in 2005 alone. Some card manufacturers, such as Hallmark, now provide E-cards. In the UK, Christmas cards account for almost half of the volume of greeting card sales, with over 668.9 million Christmas cards sold in the 2008 festive period.

In mostly non-religious countries (e.g. Czech Republic), the cards are rather called New Year Cards, however they are sent before Christmas and the emphasis (design, texts) is mostly given to the New Year, omitting religious symbols.