Christian Lacroix Couture
In 1987 he opened his own couture house. He began putting out ready-to-wear in 1988 drawing inspiration from diverse cultures. Critics commented that he did not seem to understand the type of clothing the working woman needed. In 1989, Lacroix launched jewelry, handbags, shoes, glasses, scarves and ties (along with ready-to-wear). In this same year, he opened boutiques within Paris, Arles, Aix-en-Provence, Toulouse, London, Geneva and Japan.
With his background in historical costume and clothing, Lacroix soon made headlines with his opulent, fantasy creations, including the short puffball skirt ("le pouf"), rose prints, and low décolleté necklines. He quoted widely from other styles—from fashion history (the corset and the crinoline), from folklore, and from many parts of the world—and he mixed his quotations in a topsy-turvy manner. He favored the hot colors of the Mediterranean region, a hodgepodge of patterns, and experimental fabrics, sometimes handwoven in local workshops.
In 2009 the fashion house, owned by duty-free retailer Falic Fashion Group, put the business into administration and laid off all but 12 workers. Lacroix's A/W 2009 Haute Couture was privately financed by Lacroix and each model was paid €50. "I didn't want to cry," said Lacroix "I want to continue, maybe in a different way, with a small atelier. What I really care about is the women who do this work" Lacroix said about his last Haute Couture collection. Throughout its history it never turned a profit and reported a €10 million loss in 2008.
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