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His high profile in Scotland has been used in a number of marketing campaigns for several companies. He appeared on cereal boxes for Scott's Porage Oats along with Thom Evans, MacSween Haggis used him to front a new product range
Paterson was appointed Member of the Order of the British Empire (MBE) in the 2012 New Year Honours for services to Scottish rugby. In June 2012 he received an honorary Doctor of Science (DSc) degree from Edinburgh Napier University.
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