Outside of Coaching
Prior to his participation as coach, Reyes worked for the Purefoods Corporation in a corporate setting before being hired by Cone as Alaska's assistant. In 2003, Reyes established coachcom.inc, an executive and coaching company that helps develop coaching aspects in sports and in other fields such as business.
He also in 1998, Reyes appeared as a color commentator of the Metropolitan Basketball Association's coverage on Studio 23 it has been produced by ABS-CBN Sports during its maiden season of the league.
He has also appeared as a color commentator for the PBA on ABC coverage. During his time as Purefoods head coach, he would appear in several coverages as a guest colleague, a time when Vintage practices inviting PBA coaches and assistants to do commentary. At some time in 2005 and 2006, Reyes appeared for ABC Sports as a pre-game, halftime, and post-game analyst during a game in two finals series.
He is the father of former Ateneo Blue Eaglet team captain Ice Reyes, and is the older brother of former PBA player John Gilbert "Jun-Jun" Reyes, Jr., who played for Pepsi and Alaska. He is also the uncle of Ateneo Blue Eagle point guard, Jai Reyes. During his high school and collegiate years, he was a member of the Ateneo de Manila basketball team.
Reyes was a former member and the only Filipino in the International Advisory Board of the United States Basketball Academy, and was also a member of the Board of the Basketball Coaches Association of the Philippines. He is a degree holder in Interdisciplinary Studies from the Ateneo de Manila University and a Masters in Business Administration student at the Edinburgh Business School in Scotland, United Kingdom.
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