Legal Feud
In South Korea, there was a legal feud in 1999 between Tongyang Confectionery (currently, Orion Confectionery) and another confectionery company, Lotte Confectionery, concerning the name "Choco Pie". While Orion was the first company to start selling products under the name "Choco Pie", other confectionery companies, Lotte being the first, closely followed and started selling similar products labelled "Choco Pie". After many years of sales of different "Choco Pie" products, Tongyang filed a lawsuit against Lotte, claiming the name was their intellectual property, which was unsuccessful. The court said Tongyang was responsible for having allowed the name to become, over time, a "common noun".
Read more about this topic: Choco Pie
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