Export
Starting in the 2000s, Orion used the Choco Pie to gain a foothold in foreign markets, and now controls a two-thirds share of the Chinese snack market, with a third of Orion's revenue coming from outside Korea in 2006. Around 12.1 billion Choco Pies have been sold all over the world.
Orion seeks a share in four major markets - South Korea, Russia, Vietnam and China. The snack has also been particularly successful in India, Vietnam and Taiwan. Additionally, it has become a favorite snack of North Korean workers at the Kaesong Industrial Complex and has come to symbolize capitalism. In 2010, The Chosun Ilbo reported that Choco Pies could fetch as much as US$9.50 on the North Korean black market.
Read more about this topic: Choco Pie
Famous quotes containing the word export:
“The rumor of a great city goes out beyond its borders, to all the latitudes of the known earth. The city becomes an emblem in remote minds; apart from the tangible export of goods and men, it exerts its cultural instrumentality in a thousand phases.”
—In New York City, U.S. public relief program (1935-1943)