Marketing
In 2009, Chivas Regal launched a new global advertising campaign, to run across all continents. 'Live with Chivalry' was created by the Euro RSCG advertising agency. The campaign features TV, press, and outdoor advertising.
Chivas Regal also sponsored The Black Eyed Peas', Robbie Williams', Beyoncé's, and Christina Aguilera's tours in Asia.
Chivas Regal is also featured during the closing of the TV series Boston Legal.
In 2011 Chivas Regal sponsored The Asian Awards Outstanding Achievement in Sports Category.
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