Chinese Herb Tea - Modernization of Chinese Herb Tea

Modernization of Chinese Herb Tea

• Traditional Business Mode: Hawking
The traditional business mode of herb tea was selling on four-wheel trolleys that raise a glass lamp. Two large teapots were installed on the trolley and many teacups and stands were placed in front of the frame. In the impression, there was usually an old man who wore short blouse and pants peddling continuously. After the baptism of decades, the old traditional hawking model has been eliminated.

• Modern Business Mode
Currently, many herb tea companies adopt one stop management that covers the production and sales. This management strategy emphasis on standardized and specialized chain management as well as strict quality control. These modern production lines and complete sterilized facilities have fully replaced the old-fashioned crock and form the modern business model of herb tea.

• Variety Choices of Herb Tea
Besides modern business mode, the essence and effectiveness of herb tea are the most important elements in operating a successful herb tea enterprise. According to the modern dietary habits, enterprises improve those traditional recipes according to different seasons. They produce more than a dozen varieties herb tea, such as Fructus Cannabis (火麻仁), that suitable for those who afraid of bitter taste. In addition, as to further expand its consumer base, herb tea produce into paper canned packaging, which are more convenience and meet customer needs.

• Young People Emphasis on Health Care
Herb tea has a long history in China. It also known as medicinal herbal tea, which is a kind of tea-soup made from purely Chinese medicinal herbs in Guangdong. The drink is made to drive away the heat inside the human body in summer or to cure the sore throat caused by dryness in winter and other illnesses. Youngers receive these traditions and messages from their families and we can now observe that many customers are young people. Besides, as higher occurrence of cardiovascular diseases and cancers in younger age group, more people concern on health care issues and thereby stimulate their consumption inclination.

• The Modernization illustrates by “Wanglaoji Herbal Tea”
The famous brand of herb tea in china called “Wanglaoji Herbal Tea” launched by Wang Zebang from Heshan in 1828. In the very beginning, the Chinese herb tea can only provided by the shop on the street. It is used to be prepared, when someone orders, the Chinese herb tea will serve in a traditional bowl, and the customers will need to finish it before leaving. When Chinese herbal tea becomes more popular, the demand is way higher than the supply .It is because producing a Chinese herbal tea needs couples of hours. Obviously, it cannot fulfill the demand of the market immediately. This way of producing Chinese herbal tea needs a change, in an advance way. After that, Wang Zebang has a new idea to sell Chinese herbal tea. He decided to design packets of herbal tea bag. Customers can buy the herbal tea bag and boil it by themselves. This is the initial stage industrialization of Chinese herbal tea. As technology growing really fast, the way of producing Chinese herbal tea was affected. Chinese herb tea was made in a pack of granulation(涼茶精)which is easy to be served, no need to boil for couple hours before it served, but to be taken dissolved in boiling water. Producing Chinese herbal tea in such standardization is a trend. Later, “Wanglaoji invents a new way to sell Chinese herb tea, in canned. In 1990s and 2000s, Chinese herb tea has been bottled, canned or boxed by some herbal tea specialists and is being sold in supermarkets in Asia and overseas as fewer and fewer families have time to make them at home. The modernization of herbal tea has change its market, without a doubt, global marketing. It sales cover nearly 20 countries, including China, the US, Canada and France etc. There’s a wide variety of cool herbal tea drinks to choose, such as mulberry and chrysanthemum drink, lotus leaf drink and fresh lotus root drink etc.