Readership
According to an official research conducted by China Youth Daily and CYOL, readers of the newspaper and online users are within the age of 18 to 48. The majority of readers are of the age of 19-25 (50%)and 26-35 (32%). Around 75% of the readers are male and around only 25% of them are female. Most readers attain a tertiary education background and more than 60% of them have an income of 1000RMB or less.
Although the paper is circulated nationwide, it gains more popularity in the east (31%), the central part (18%) and the north (16%) comparatively to the other regions of China.
According to the Asia Leadership Fellow Program "China Youth Daily (CYD) is one of the most influential newspapers in contemporary China with a circulation of 800,000 (readership, which is much more, is not officially recorded). A market research report by China Statistical Bureau ranks CYD in third place on the reading rate among the national daily papers."
Read more about this topic: China Youth Daily