Marketing
The paper has a circulation of nearly 1,000,000 copies a day. As it is an integrated nationwide newspaper which targets the young generation in China, it covers political, social, and economic news which particularly concerns both the young personnel of the country and the CPC.
Following its goal, the China Youth Daily is able to attract a primary readership among professionals between the age of 21 to 48. And to maintain such readership, the paper has established an online version of the paper in 2000, the China Youth Online (CYOL).
During approximately 3 years of existence, CYOL has generated 31 different channels to increase diversity to different users. Both the China Youth Daily and CYOL are now offering more than the hardcore political ideas,social, and economic news; they now include news for public examinations, overseas study opportunities, career planning, fashion, entertainment, etc.
As it is the first for-profit official newspaper in China, it welcomes advertisements from individuals, local and foreign companies.
Read more about this topic: China Youth Daily