Audience Share
In 2007 China's television audience rose to 1.2 billion. The 2008 Summer Olympics coverage on CCTV resulted in an aggregate 41% audience share across its network. As content becomes more diversified, there have been concerns about the audience share, as CCTV is losing out to cable, satellite and regional networks. In Guangzhou for example, CCTV programming only accounts for 45% of the weekly audience share, compared to 78% of Hong Kong's TVB Jade and ATV and 80% for Guangzhou TV. Similarly, Shanghai's local stations reported a 71% audience share over CCTV. However, the CCTV New Year's Gala remains extremely popular; it acquires more than 90% audience share over the nation.
Read more about this topic: China Central Television
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