Logo
The mascot which fronts the Children in Need appeal is called "Pudsey Bear", created in 1985 by BBC Graphics designer Joanna Ball. The bear was named after her hometown of Pudsey, West Yorkshire, where her grandfather was mayor. A reproduction of the bear mascot (made of vegetation) is in Pudsey park, near the town centre. Originally introduced for the 1985 appeal as a brown bear as a mascot, the design was amended the following year to a yellow bear with a bandage over one eye, becoming also the official logo of the campaign. In 2007 Pudsey and the logo were redesigned. By 2009, Pudsey had been joined by another bear: A brown female bear named "Blush". She has a spotty bow with the pattern similar to Pudsey's bandanna pattern, continuing into 2010.
This is the current Pudsey Bear being used by the BBC for the 2012 Children In Need Campaign.
Read more about this topic: Children In Need