Marketing
The SSR was introduced for its market debut in a 60 second television advertisement that first appeared on New Year's Eve 2003, created by the firm of Campbell-Ewald, directed by Michael Bay and featuring the song Magic Carpet Ride by Steppenwolf. The advertisement was titled "An American Revolution, Car Carrier" and featured six yet to be introduced cars and trucks boarding a car carrier as it traversed the United States. It featured the Aveo descending the Twin Peaks of San Francisco and making an airborne leap highly reminiscent of Steve McQueen's Ford Mustang in the movie Bullitt, before boarding the car carrier, to the yellow SSR boarding the carrier in reverse while the carrier is traveling down a desert highway.
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