Chevrolet Beretta - Trademark Issue

Trademark Issue

General Motors was sued by Fabbrica d'Armi Pietro Beretta for trademark infringement involving their use of the Beretta name for a car. The suit was settled out of court in 1989; GM and Beretta exchanged symbolic gifts: a Beretta GTU coupe and a pair of Beretta shotguns. GM donated US$500,000 to a Beretta-sponsored charity which was also affiliated with the GM Cancer Research Foundation.

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