Prominent Usage
In 2003 the New York Times introduced a more unified Cheltenham typographic palette for its headline use in the print edition. Previously, Cheltenham was only one of several types including a sans-serif in a Victorian looking mix of headline faces. Tom Bodkin, assistant managing editor and design director of the Times, engaged typeface designer Matthew Carter to create multiple weights and a heavily condensed width of Cheltenham to replace most of the Latin Extra Condensed face in use, as well as Bookman and a variant of Century Bold.
IDG's ...for Dummies series of how-to books are set in ITC Cheltenham.
L.L.Bean's logo is set in Cheltenham.
The street name plaques of Helsinki are set in Cheltenham.
Read more about this topic: Cheltenham (typeface)
Famous quotes containing the words prominent and/or usage:
“The worst enemy of good government is not our ignorant foreign voter, but our educated domestic railroad president, our prominent business man, our leading lawyer.”
—John Jay Chapman (1862–1933)
“...Often the accurate answer to a usage question begins, “It depends.” And what it depends on most often is where you are, who you are, who your listeners or readers are, and what your purpose in speaking or writing is.”
—Kenneth G. Wilson (b. 1923)