Advertising and Promotions
Checkers and Rally's slogan from 1999 to 2000 was "High performance Human Fuel" and was then "You gotta eat!" from 2000 to 2007. A rap jingle accompanied several of the ads using that slogan. Although they still say it in some commercials, the new slogan is "Little Place, Big Taste".
In 1991, a then-unknown Seth Green starred in a Rally's commercial, giving life to the now-famous "cha-ching" interjection.
In September 2007, ML Rogers, LLC., a Madison Ave. advertising agency, won the advertising rights for Checkers Restaurants. They completely restructured the advertising campaign. Among one of the many changes is their new slogan, "little place. BIG TASTE." which can be seen in commercials airing since October 2007.
Checkers Restaurants' in-house advertising and marketing team is led by Kris Miotke (Senior Director of Advertising) and Nick Riegel (Marketing & Advertising Manager).
In 2008 Checkers awarded " Vendor of the Year" awards to 3 of over 200 vendors for their help and support:
- Schwartz Consulting Partners, Inc.
- Coca-Cola
- HME
In 2007, the chain used a character called Rap Cat, a stuffed animal cat who performs a rap song about the chain. The ad campaign became popular after it was posted on YouTube, becoming a viral video. The company gave away paper bags patterned like a basketball jersey to be worn by cats, with slots to cut out for the legs and tail, and asked customers to post videos of their cat wearing it to a Rap Cat website. This received criticism from animal rights activists, though Checkers stated that the packaging was "intended only as a creative extension of our television campaign."
Drive-thrus with new, late-night hours use the slogan "Devour the Night!"
Read more about this topic: Checkers (fast Food)
Famous quotes containing the words advertising and/or promotions:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“For a parent, it’s hard to recognize the significance of your work when you’re immersed in the mundane details. Few of us, as we run the bath water or spread the peanut butter on the bread, proclaim proudly, “I’m making my contribution to the future of the planet.” But with the exception of global hunger, few jobs in the world of paychecks and promotions compare in significance to the job of parent.”
—Joyce Maynard (20th century)