Che Guevara in Popular Culture - in Tourism

In Tourism

"With the recent and euphoric globalization, the image of Che prevails as an activist icon amongst many in the Western World. Within the indigenous Zapatistas in Chiapas, the image of Che blends in with that of Christ, Virgin Mary, truck drivers, vendettas, taggers, commercialists, popular musicians, and gangsters of Mexico and other countries. These people wear him as an accent on their clothing and stickers on their vehicles, as if the image still maintained its primitive innocence." — Rogelio Villarreal, editor-in-chief of Replicante Magazine

• Bolivia features a 'Che Guevara Trail' which is overseen by Care Bolivia and the Bolivian Ministry of Tourism. The trail leads by road from the Bolivian city of Santa Cruz de la Sierra, via the Inca site of Samaipata, onto the villages of Vallegrande and La Higuera (the 'holy grail' for Che pilgrims). The tour allows visitors to travel just as Che and his comrades did — by mule or on foot through rocky forested terrain — or in four-wheel-drive vehicles along unpaved roads. The trail visits places of historical interest including the site of Che's guerrilla camp, the school where after 11 months as a guerrilla he was captured and killed, and his former grave. Visitors also are able to meet local people who met or traveled with Guevara.
• Cuba also offers a `14 day "Che Guevara Tour", (organized in collaboration with the Ernesto Che Guevara center in Havana) - which allows travelers to follow the historical footsteps of Che Guevara in his guerrilla struggle to oust Cuban dictator Fulgencio Batista.
• Journey Latin America, offers a three-week escorted Motorcycle Diaries tour from Buenos Aires to Lima. The company also offers tailor-made trips to any of the locations along the Guevara-Granado route.
• The Cuevas de los Portales (Portales Caverns) Caves, located within Guira National Park in Cuba's westernmost province of Pinar del Río, features Guevara's headquarters during the 1962 Cuban Missile Crisis. His original table, chairs, and iron bed still remain in the cave, which is open to visitors.